# identity.md

## Organization Overview
- **Company Name:** AriZona Beverages
- **Mission:** To provide America's No. 1 selling iced tea and a wide variety of quality beverages, fruit snacks, and merchandise to consumers.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1992 in Brooklyn, New York.
- **Size and Scale:** America's No. 1 Selling Iced Tea Brand, indicating significant market leadership and broad consumer reach.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (See also: [Leadership](https://drinkarizona.com/pages/leadership))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces originality and distinctiveness, evident from its inception as "an original iced tea with an offbeat name." Focuses on delivering popular, high-quality products to a wide audience.

## Operations & Structure
- **Business Model and Operational Approach:** Operates through a direct-to-consumer online store offering a wide variety of AriZona Tea, Drinks, Fruit Snacks, and Merch, complemented by extensive retail distribution.
- **Location(s) and Geographic Presence:** Founded in Brooklyn, New York, with a nationwide presence as America's No. 1 Selling Iced Tea Brand.
- **Key Partnerships and Affiliations:** Details forthcoming.